Newport Media Unveils World's First Mobile TV System-on-Chip (SoC) For ISDB-T Standard in Japan
NMI320 Extends Company¡¯s Sundance SoC Family, Enables Smallest, Most Power-Efficient
Handsets for Fast-Growing Japanese Mobile TV Market
LAKE FOREST, Calif., July 23, 2007 - Newport Media, an innovative fabless semiconductor
company supplying products to the mobile broadcast media market, today unveiled the world¡¯s
first complete single-chip solution for the mobile version of Japan¡¯s Integrated Services Digital
Broadcasting-Terrestrial (ISDB-T) digital television standard. The NMI320 Sundance J mobile
digital TV receiver integrates an RF tuner, demodulator and all required memory in a single
monolithic CMOS device that will enable designers to deliver today¡¯s smallest, most powerefficient
handset products.
 ¡°The NMI320 SoC supports both one-segment -- also known as One-Seg -- and threesegment
-- also known as Three-Seg -- modes of operation, and combines superior performance
with best-in-class power consumption, which are critical requirements for the ISDB-T market
segment,¡± said Mohy Abdelgany, president and chief executive officer for Newport Media.
¡°This is our second SoC for the mobile TV marketplace, and joins our recently announced
Sundance H SoC as the world¡¯s most highly integrated mobile TV devices for two of the world¡¯s
most popular standards. Additionally, we continue to lead with industry-low power consumption,
best-in-class RF performance and one-second channel-switching speed ? all extremely important
criteria for an optimal user experience.¡±
Key features of the NMI320 solution include up to 120dB of variable gain, 50dB of
image rejection and greater than 55dB of adjacent channel selectivity. The device consumes only
70mW of power, yet still combines an extremely low 3.0 dB noise figure with a very high
+20dBm IP3. The monolithic chip includes a dual-band radio, an ISDB-T One-Seg and Three-
Seg demodulator, plus all necessary memory in a very small footprint. No other external memory,
baluns or loop filters are required to create a complete solution with a very low bill of materials.
The London-based market research firm Screen Digest reported in June 2007 that the
Japan Electronics and Information Technology Industries Association (JEITA) estimates that
mobile TV handset shipments almost doubled during the first quarter of 2007 to a total of 7.3
million handsets, just under a year after first commercial deployment of the ISDB-T based
technology known as One-Seg. JEITA said that the strongest growth was recorded in March
2007, with more than 1.6 million shipments. One-Seg service is accessible without charge, and
the associated handsets are available from all Japanese operators.
Newport Media¡¯s Sundance Series for DVB-H, mobile DVB-T and ISDB-T will also
serve as the foundation for future solutions aimed at other popular air interface standards
including, but not limited to, Terrestrial-Digital Multimedia Broadcasting (T-DMB) and
MediaFLO.
The Sundance J NMI320 is available in sample quantities and priced at $8.00 per unit in
OEM quantities of 10,000. The device is manufactured using low-cost, .13-micron
complementary metal-oxide semiconductor (CMOS) process technology and packaged in
conventional fine pitch plastic ball grid array (FBGA) as well as chip-scale packaging. Volume
production is scheduled to commence in the fourth calendar quarter of 2007.
About Newport Media, Inc.
Newport Media is a fabless semiconductor company that develops and sells highly integrated
solutions for emerging digital audio and mobile TV broadcast standards. Newport Media has
assembled a management and development team with comprehensive system semiconductor
experience in wireless handset and digital set-top box industries.
Newport Media¡¯s development team leverages its collective experience in these converging
industries to develop broadcast multimedia architectures and IC implementations with
unprecedented performance, power consumption, size and cost. For more information, visit
www.newportmediainc.com.
Newport Media is a trademark of Newport Media, Inc. All rights reserved.
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